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Trust the Leaf

At Nature’s Way, we believe that Nature has given us the foundation to be our healthiest selves. It’s why it is our mission to provide products that harness the best nature has to offer, embrace the wisdom of traditional health practices, and evolve to support modern health needs. Through this commitment, you can feel confident of the quality and care that we put in every Nature’s Way product.

Tom and his wife
Our quest was pure from the very beginning

In 1968, Tom Murdock, the eventual founder of Nature’s Way®, desperately searched for a way to improve his wife’s health. After relying on conventional options without success, Tom took a leap of faith by turning to the traditional Native American knowledge of the healing power of plants. As a result, his wife’s health improved and she lived another 25 years.


Tom’s quest to help his wife led to an herbal renaissance in America and the creation of Nature’s Way. By 1969, Tom was providing eight wellness products. Now 50 years later, Nature’s Way is the preeminent brand of quality dietary supplements with over 1,000 product offerings.

Product bottles through the years

Nature’s Way has been at the forefront of the herbal health industry. An early leader in educating consumers and retailers on the effectiveness and safety of herbal supplements, we have always supported legislative efforts that help protect health freedoms, and are constantly striving to promote better health through the power of nature.

Rooted in tradition
and science

For us, the focus has always been on safety, and relying on proof of product effectiveness. While many of our ingredients have been researched, it is vitally important to us to strike a balance between traditional wellness practices and modern science—making us a unique dietary supplement company that can offer traditional wellness products, as well as those that are backed by science.

Helping you be at your best, always

We bring our values of inclusivity, integrity, wisdom, and authenticity to everything we do. That’s why our quality testing goes beyond the industry standard to live up to our own. It’s why we’ve sought out the knowledge from those around us for the last 50 years to support your wellness journey. And we are honored to be your trusted guide for the future by continuing to bring you the very finest wellness products so you can feel secure that every bottle of Nature’s Way is held to the highest standards and will help you be at your best.